CHEEZ-IT has confirmed that a fan-favorite flavor has been discontinued as loyal fans push for its return.
The cheese pizza Cheez-It flavor was first introduced in 2017 as a tailgate promotion alongside popular game-day foods including a cheeseburger and cheddar nachos flavor.
Fans could vote between the three flavors for which one would be able to stay, and the cheese pizza flavor won, Mashed reported.
The company has now announced that the flavor is discontinued.
One fan replied to a random tweet the snack brand put out asking about what happened to the flavor.
"What happened to the cheeseburger Cheez-its and the pizza Cheez-its?" the tweet read.
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"So far I've only seen the buffalo wings Cheez-its on your website."
Cheez-It replied saying both flavors were discontinued.
"Unfortunately, cheese pizza and cheeseburger flavors were discontinued," the reply read.
Another person tweeted to the company asking why the flavor was discontinued.
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"Why did you discontinue the Buffalo Wings Cheez-it flavor, and previously the Cheese Pizza flavor? Sad day," the tweet read.
They replied again letting the fan know that the buffalo flavor was still available for purchase. Still, they did not give a straightforward response regarding the cancellation of the cheese pizza flavor.
"We're as devastated as you about the Cheese Pizza flavor being discontinued," the response said.
"But Cheez-It Buffalo Wings crackers are still around. Check out our store locator."
Fans have been expressing their disappointment at the loss of one of their favorite snacks.
"Please god bring Cheeseburger back for a limited time. I will buy at least 10 boxes," one comment read.
"I’m begging you to bring back pizza Cheezits," echoed another.
"Bring the pizza ones back please, I've been wanting it for years now," tweeted a third person.